In the heart of the state of Guerrero, in the south of Mexico, we developed the graphic identity of a dental clinic, from the naming, and the printing of the stationery, to the branding of the office's physical space. It is no secret that for almost anyone, regardless of age, visiting the dentist is more of a necessity than a pleasure. So, the challenge of communicating a friendly and trustworthy brand with the user, requested by our client Elisa Luquín, was the central axis that governed the search for the creative concept. At DDS Studio we are very satisfied, both for the final graphic result and the spatial coexistence of the brand, as well as for the satisfaction of our client.