For EDAM, an initiative dedicated to empowering older adults through digital literacy, DDS Studio crafted a brand identity rooted in clarity and inclusivity. The acronym was elevated into a beacon of knowledge, while the “@” symbol reflected connection, progress, and technology as a learning tool. A window element merges with the symbol, representing new opportunities for discovery at any age. The result is a brand that embodies empowerment, accessibility, and the promise of a more digitally inclusive future.