Animation and videos as strategic allies for your brand
Animations and videos are not just a complement to your communication strategy, they are strategic allies that allow you to connect with your audience in a deeper way, generate greater impact and achieve your business objectives.
A hyperconnected world demands stories that captivate
In today's dynamic world of marketing, brands are constantly looking for innovative and engaging ways to connect with their target audiences.In the digital age, where attention is a precious commodity, the brands that manage to tell stories that captivate and excite are the ones that win. According to Wyzowl, 86% of consumers prefer watching videos over reading text, and 72% of them say videos help them make purchasing decisions. The numbers speak for themselves!
Benefits of Animations and Videos
Animations and videos offer a range of unmatched benefits for brand communication:
- Attract Attention: In a world saturated with information, audiovisual formats stand out for their ability to capture the audience's attention immediately.
- They Transmit Emotions: Images, music and storytelling combine in a multi-sensory experience that stirs emotions and connects with audiences on a deep level.
- They explain in a simple way: Complex concepts can be simplified and communicated clearly and attractively using animations and videos.
- Improve Memory: Audiovisual content has a greater impact on the audience's memory, which translates into better memory of the brand and its message.
- They increase Engagement: Videos encourage active audience participation, which generates greater engagement and a deeper connection with the brand.
- They are Versatile and Adaptable: Animations and videos can be adapted to different platforms and formats, allowing you to reach a wider audience.
Decalogue of how to implement audiovisual storytelling
- Define your objectives and your audience:What do you want to achieve with your animations and videos? Who do you want to reach? Being clear about your objectives will help you create relevant and attractive content for your target audience.
- Choose the appropriate format: There are different types of animations and videos, from motion graphics to explanatory and testimonials. Each format has its own advantages and disadvantages, so it is important to choose the one that best suits your needs and goals.
- Write a compelling story: The script is the first and most important step in your entire process. This must tell a story that is interesting, relevant and memorable. Use elements such as humor, emotion and conflict to engage your audience ah… and don't forget to always respect the oral identity of your brand.
- Hang on to trends: Don't you forget that outside your company there is a world spinning and where things are constantly happening. Hanging on to some trend or relevant news related to your brand will make your users perceive you as a fresh and lively brand.
- Crea un Storyboard: Before you start recording with your iPhone or animating in After Effects, it is advisable to take out a notebook and start drawing a storyboard. A storyboard is a visual script that will help you plan the structure, scenes and key elements of your animation or video.
- Choose the Right Style: The style of your animation or video must be aligned with the graphic and oral identity of your brand; as well as with the tone of your message. You can choose 2D, 3D, motion graphics or live-action animations, among other options.
- Produce high-quality content: The quality of your production is important to make your brand look professional and credible. Invest in a good production team or work with a specialized agency.
- Promote your content: Once you have created your animation or video, it is important to promote it on the right channels so that it reaches your target audience. Use social media, email, and other digital platforms to share your content.
- Collaboration with Influencers: Find the influencer most aligned with your brand's content, values and niche. Manage and agree on a collaboration and get your brand seen by thousands. You will be surprised by the range of prices they offer.
- Measure the Impact of your content: It is essential to measure the impact of animations and videos to optimize their performance. Implement analytics and tracking tools to evaluate the performance of your videos and optimize your strategy accordingly.
Challenges and solutions
- You will need time: Creating animations and videos can require a lot of Pre, Pro and Post Production time. Furthermore, for an audiovisual content strategy to gain strength, relevance and impact, it must be done constantly, which is why it is important that you allow a sufficient time window for its execution.
- Getting started can be frustrating: If you don't have experience creating animations or videos, it can be difficult to know where to start. There are many resources available online and you can work with an agency for help.
- Competence: In a saturated market, it can be difficult to stand out with your content. It is important to create original, consistent, high-quality content that differentiates itself from the competition.
- Algorithm changes: Social media algorithms are constantly changing, which can make it difficult for your content to reach your target audience. It's important to stay up to date with the latest trends and adjust your promotion strategy accordingly.
Conclusions
At DDS Studio, we are experts in helping you overcome these challenges and implement a successful audiovisual storytelling strategy. We have a team of talented and experienced creatives who will help you create content that captivates your audience and propels you to success.
Take your brand to the next level with the power of storytelling applied to design and brand content. Contact DDS Studio today and start creating stories that impact.
Discover more cases like this and learn how to boost your brand in our free ebook "Mark Your Territory: Branding Guide for Memorable Startups".
